New Survey Reveals DVR Users Watch More Video-on-Demand
New Survey Reveals DVR Users Watch More Video-on-Demand:
By Lyra Resarch
Fetching by Remote: A Survey of Video-on-Demand Users, a new report in Lyra Research's DTV View report series, reveals that digital video recorder (DVR) users watch more video-on-demand (VOD) programs than non-DVR users, and these findings held true for both free and paid VOD. This consumer behavior may be surprising to cable-service providers as it challenges a widespread industry assumption that DVR and VOD technologies are competing for viewers' usage.
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