Comcast Celebrates Overwhelming DVR Response by Giving Away a New HDTV to Its 10,000th DVR Customer
Comcast's New DVR Provides Unbeatable Value to Bay Area Residents
SUNNYVALE, Calif., Jan. 11 /PRNewswire/ -- Today, Comcast announced a remarkable milestone: Less than a month after the introduction of the company's Digital Video Recorder (DVR) service in the Bay Area, Comcast has already reached the 10,000 local DVR customer mark. To celebrate the landmark occasion, Comcast is awarding a brand-new, flat screen high-definition (HD) television set to its 10,000th customer: Joann Larkin of Sunnyvale, CA.
"We've been thrilled by the remarkable demand for Comcast's DVR in its first month, as well as the overwhelmingly positive feedback we've received from customers who have been enjoying it during the past few weeks," said Rick Lang, Regional Vice President of Marketing and Sales for Comcast. "Without a doubt, Comcast is providing our customers with an unbeatable value. While our competitors are charging upwards of $600 upfront for a high-definition DVR box, we're offering ours at no cost. And we provide the service for about two dollars less per month than our satellite competitors."
The 10,000th DVR customer, Joann Larkin, was already a Comcast High-Speed Internet customer, but she also traded in her satellite dish recently and switched to Comcast Digital Cable.
"The funny thing is that I had just been talking to my friends, suggesting that they switch over to Comcast when I won the TV!" said Joann Larkin. "I was initially attracted to Comcast by the high speed of their Internet service compared to DSL. Then I found out their cable television prices were comparable to, if not better than, some other companies. So I called and the customer service representative told me about the new DVR and was very honest and helpful. I figured I would give it a shot, and I knew my husband would like it!"
With Comcast's DVR service, customers can now: pause and rewind live television broadcasts at the touch of a button; easily record up to 60 hours of their favorite shows so they can watch them whenever they want without tapes, timers or a VCR; and watch one show while recording another or record two shows simultaneously. The DVR can record about 15 hours of HDTV programming.
There are no upfront equipment charges for Comcast's DVR. For an additional $9.95 per month for service, Comcast will replace a Comcast Digital Cable customer's set-top box with a DVR-equipped unit.
In addition to DVR service, customers who subscribe to Comcast Digital Cable can receive more than 250 channels, including dozens of commercial-free premium movie channels, 45 channels of commercial-free music and more.
For more information about Comcast's products and services, please call 800-COMCAST or visit the company's Web site at www.comcast.com.
About Comcast Cable
Comcast Corporation is principally involved in the development, management and operation of broadband cable networks and in the provision of programming content. The Company is the largest provider of cable and broadband services in the United States, serving more than 21 million cable television subscribers and more than 6.5 million high-speed Internet customers. The Company's content businesses include Comcast SportsNet, Comcast-Spectacor, E! Entertainment Television, Style Network, G4techTV, The Golf Channel, International Channel Networks and Outdoor Life Network. Comcast Class A common stock and Class A Special common stock trade on The NASDAQ Stock Market under the symbols CMCSA and CMCSK, respectively. Comcast serves more than 1.6 million customers and employs more than 4,000 people in the San Francisco Bay Area.
Source: Comcast Corporation
