DVR Info Spot


	« STMicroelectronics and Scientific-Atlanta Raise the Bar Again for Cable Set-Top Technology \| Main \| DISH Network Introduces Video On Demand At Consumer Electronics Show; New DISH Player-DVR 625 Makes Hit Movies Available to Satellite TV Customers » DVRs forcing ad agencies into changing their messages DVRs forcing ad agencies into changing their messages: South Florida Sun-Sentinel Now that digital video recorders are letting TV viewers zip past commercials, many in the advertising community can't help but wonder what will become of the traditional 30-second advertisements that long have been the cornerstone of TV ad campaigns. Get the full story here. Related Entries Vast Majority of Advertising and Agency Executives Place Little or no Value on DVR Skipped Ads DVRs reshape advertising More on DVR Ad Avoiders TiVo Attempts to Save the Commercial Jan 10, 2005 01:15 PM : Advertising, TiVo --> Email this entry to: Your email address: Message (optional):


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