DVRs reshape advertising
Philadelphia Inquirer | 01/23/2005 | New way to watch is reshaping advertising
From better commercials, to product placement, to "pay-per-view" advertising (similar to pwy-per-click ads on the web) in which the advertisers will only pay for ads actually watched, the television industry is rethinking advertising in the age of the DVR and video on demand.
With the arrival of digital video recorders and video-on-demand, more viewers can fast-forward through the ads that are the lifeblood of television.Get the full story here.What's an advertiser to do?
Make better ads - and prepare to discard long-held ideas about television's relationship to consumers, experts say.
