Looking for New Ways to Make Viewers Pay
Looking for New Ways to Make Viewers Pay: South Florida Sun-Sentinel
Will DVR users have to pay more for their television service?
In the eyes of the television industry, Charlie Flint is the enemy.As advertising becomes a less lucrative income source, networks will seek other income streams, including getting viewers to pay.His Beverly Hills apartment has not one but two TiVo digital video recorders. Flint records television shows — even when he and his wife are at home — so that when they watch them later, they can skip commercials.
Many executives believe the networks' very survival depends on viewers accepting what some might see as a radical idea: that the audience, not just advertisers, must subsidize the high cost of producing the shows that so many Americans love to watch. If they don't, executives say, the networks won't have the money to produce expensive shows.Get the full story here.
