TiVo's Show Isn't Ending Yet
TheBostonChannel.com - Money - TiVo's Show Isn't Ending Yet
With DirecTV's announcement of a non-TiVo DVR and the subsequent drop in TiVo's stock price, it's easy to question TiVo's future.
Is it time to trade in your TiVo (TIVO)? After all, the digital video recording (DVR) pioneer's already long odds for survival as an independent company appeared to get longer on Jan. 6.Not so fast! TiVo is diversifying it's revenue stream.
DirecTV, the satellite-TV provider that has been aggressively marketing TiVo DVRs as a differentiator from cable operators, announced at the Consumer Electronics Show in Las Vegas that it would begin selling DVRs from a sister outfit, NDS, later this year. While TiVo's contract with DirecTV runs through early 2007, the competition is sure to slow TiVo's recent explosive subscriber growth.
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