DVR Users: Most Voracious Consumers of All Media
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New data shows just how important it will be for advertisers to reach DVR users.
NIELSEN MAY HAVE given the TV industry a reprieve on how digital video recorders are actually impacting TV viewing, but new research indicates DVR households are some of the most dynamic consumers are an especially important segment of the media population and their behavior likely is affecting all media, not just television.Get the full story here.
