Powerful New Video Platform Provides New Way for Television, Radio and Other Media to Interact with Their Audiences
KnowItAllVideo Platform Enables Audiences to Easily Upload Own Short-form Videos in Response to their Favorite Programs
NEW YORK--(BUSINESS WIRE)--Feb. 17, 2005-- For television networks, radio companies and other major media conglomerates looking for ways to differentiate themselves and add value to their broadcast programming and Web properties, a new, highly scalable video platform from KnowItAllVideo, LLC (KIAV) will now allow audiences to interact with their favorite shows by uploading audience-generated short-form videos to any website.
Media companies that deploy the KIAV platform will enable millions of viewers to upload, watch, sort, share and vote on short videos in response to talk shows, reality television, news shows and other programming - all via the Internet.
With multiple file formats and download and playback issues, Internet video remains the most challenging medium for broadcast and search engine companies to work with effectively. The feature rich KIAV platform removes such complications by enabling media companies to more easily integrate audience-generated video content into their regular broadcasts and Internet programming, creating entirely new avenues for brand building and expansion.
"The flexibility, scalability and reliability of the KIAV platform provide the structure necessary for major media to offer their audiences new choices for creatively interacting with their favorite shows," said Eric Alterman, Founder of KnowItAllVideo, LLC. "Our goal is to provide a consistent and satisfying experience for the media companies, and the video contributors and viewers."
KnowItAllVideo is the first company to market with a general purpose video upload platform and intends to maintain market leadership with a host of new features and an increasing patent portfolio.
How TV, Radio and Print Media Benefit from KIAV Supported Applications
Reality Television shows will be cast online, instead of behind the scenes. Potential contestants upload their videos to a show's web site where audience members vote on who gets cast for the broadcast premier. New Reality shows benefit from the "viral marketing" that results from audience members emailing video links to their friends and tuning in to watch the cast they really want to see.
TV or radio talk shows will use the platform as a portal through which audience members can interact directly with a show's host and guests. Producers may choose to air the best audience-generated videos during television broadcast and will benefit from visitors spending more time watching videos on the show's website.
News networks will invite audience members to submit local news stories to their web site, giving audience members a chance to play journalist or news reporter. Networks benefit from having useful niche content on their web sites, and from time to time may air audience-generated videos of national interest.
Newspapers and magazines may also use the platform to provide readers a means by which they may respond to their favorite publications. A popular music magazine, for example, could invite its readers to submit performance videos to participate in a talent search contest.
The KIAV Platform's First Implementation
The platform's first implementation, www.knowitallvideo.com, is equal parts talent showcase and information resource, with over three thousand videos posted in its first three months. With the goal of creating the world's largest niche-oriented video library of Instructional Videos, Personal Video Diaries, Humor Videos, Performance Videos, Short Film and Family Videos, the site invites its visitors to communicate with like-minded individuals on a variety of topics on a video platform that offers tremendous advantages over traditional blogs and chat sites.
Additional Applications
KnowItAllVideo plans to announce new extensions in the coming months that will allow user to "click and send" videos uploaded to its platform to cell phones and other wireless devices, DVR players and home media centers. The platform already enables RSS distribution, and will include other features that facilitate seamless distribution of video content to other web sites, networks and out of home media (e.g. in-flight airline programming).
About KnowItAllVideo
Founded in 2004 by Eric Alterman (also the co-founder of other high-profile venture backed companies such as MeshNetworks), KnowItAllVideo was created to promote the unfiltered sharing of ideas in rich media formats. The company's goal is to enable millions to make their personal contribution to today's growing knowledge-based society.
For more information please visit www.knowitallvideo.com.
Contact:
Vendeloo Incorporated
Wendy Simmons, 212-475-3738
wendy@vendeloo.com
Source: KnowItAllVideo
