DVR Info Spot

DVR Users: Most Voracious Consumers of All Media

MediaPost Publications Home of MediaDailyNews, MEDIA and OMMA Magazines New data shows just how important it will be for advertisers to reach DVR users.NIELSEN MAY HAVE given the TV industry a reprieve on how digital video recorders are actually impacting...More

Vast Majority of Advertising and Agency Executives Place Little or no Value on DVR Skipped Ads

The latest DVDmarketer.com study found that 83% of advertising and media agency executives value a fast-forwarded or skipped ad at only 25% or less of its original theoretical value; the majority felt that it retains little or no value at...More

DVRs reshape advertising

Philadelphia Inquirer | 01/23/2005 | New way to watch is reshaping advertising From better commercials, to product placement, to "pay-per-view" advertising (similar to pwy-per-click ads on the web) in which the advertisers will only pay for ads actually watched, the...More

More on DVR Ad Avoiders

www.bigpictureblog.com Here's some more on DVR ad skipping in the UK from Simon over at Big Picture. Thanks, Simon! Get the full story here....More...

DVRs forcing ad agencies into changing their messages

DVRs forcing ad agencies into changing their messages: South Florida Sun-Sentinel Now that digital video recorders are letting TV viewers zip past commercials, many in the advertising community can't help but wonder what will become of the traditional 30-second advertisements...More

TiVo Attempts to Save the Commercial

The State | 12/31/2004 | Bidding farewell to what will soon be obsolete It's true. DVRs are addictive. Aside from being able to watch what I want when I want, I love to ability to squeeze an hour of television...More

Death Of The 30-Second Spot?

Yahoo! News - Death Of The 30-Second Spot? With DVR users skipping commercials, advertisers have been forced to get creative. The 30 second spot is starting to give way to product placement. This will become increasingly important over the next...More

Search

Categories

Archives

Links

Answer Blogs

Category : Advertising